Like the Wind x Saucony Partnership
From artists to novelists, architects to software developers – and perhaps most especially with musicians – there is a persistent fear: the sophomore slump, the difficult second album. The idea that it is really hard to follow up on great initial success.
As with many myths, while there might be some truth in it, it’s definitely not always the case. Nevertheless, when a first version of something is received with rapture, the pressure is on with the second iteration.
In LtW#28 we discovered the work that the running shoe development team at Saucony put into creating the updated Endorphin Collection, which included new versions of the critically acclaimed and runners’ favourites models; the Pro, Speed and Shift as well as a new off-road shoe, the Endorphin Trail.
The process of taking even a single running shoe model and improving what was already being hailed as a great product is hard enough. But taking three … that is a huge challenge. But the Saucony team were up for it and the Endorphin Pro 2, Speed 2 and Shift 2 are already garnering even more praise than their predecessors.
You can read the whole story of the development of the Endorphin collection, as told by the people behind the product in Saucony’s team, here.
And more information on the Endorphin collection can be found here.
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