About the magazine
Each edition of Like the Wind magazine is a collection of running stories. There are personal anecdotes, inspirational tales, reportage, beautiful illustrations and stunning photography over 116 pages printed on beautiful, matte paper. The magazine launched in February 2014 and we publish an edition every quarter.
We do not compromise when it comes to production, sourcing sumptuous paper that is certified by the Forest Stewardship Council, so that LtW is as sustainable as it is beautiful.
Who we are
We are runners. The magazine started as a spare-time project with just two of us working on it – Simon Freeman, editor and Julie Freeman, creative director. We decided to launch the magazine whilst running around the Mont Blanc talking about the magazines that we love from areas such as cycling, adventuring and mountaineering. We take our hats off to the Ride Journal, Rouleur, Huck, Alpinist, Sidetracked and independent publishers everywhere. Over 3 years later, we are still only a tiny team managing all things Like the Wind on top of demanding day jobs: Julie and Simon plus Imogen Lees (deputy editor) and Alex Murphy (deputive creative director). And, last but by no means least, all the contributors – writers, designers, illustrators, photographers…
What the future holds
When we launched Like the Wind magazine, we took a big risk and hoped that people would want to read the magazine that we were producing. We did not take any financial backing, so that we didn’t have to compromise on our vision for the magazine. This meant investing all our savings, and we’re very happy we did.
Now that the LtW family has grown and the magazine is becoming established, we are looking to make it sustainable. Initially, we decided to give all of the profits from the magazine to charity (which we did for the first 4 issues), but have now realised that there isn’t much profit to give away. So in order to ensure the magazine’s sustainability, we have decided to take considerate advertising to help fund the magazine. We are still going to make regular donations to running charities, and will reinvest the rest to ensure that we can continue to bring stories to the readers and reach more runners around the world.
Like the Wind continues to be an amazing project for our tiny team. We could not create the magazine without the generosity of the people who contribute words, illustrations and photographs. We are always happy to hear your thoughts about what we are doing and hope that all of your running ambitions come to fruition.