Like the Wind Digital Storytelling
The Game Changer
It might surprise you to know how much goes into designing a new shoe. There are footwear designers with decades of experience building their knowledge.
Summer in the city
Greatness Coming Together
The year 2010 was pretty much as eventful as any other. There were natural disasters, moments of social unrest and the emergence of exciting new technology. And in the midst of all the upheaval and chaos, the world of trail running also experienced some disturbances. This is the story of how that world changed and what that has meant for one athlete in particular.
A Kind of Magic
Creativity is rarely – if ever – a box-ticking exercise. There may be some guidelines but there is always, without exception, something indefinable that ignites the soul and the spirit. The same goes for running.
ALL TOGETHER NOW
There is a saying – borrowed from cycling – that it never gets easier, you just get faster. At some point on the route of a race called the Vertical Kilometre – which climbs (you guessed it) 1,000m up the side of the Chamonix valley in France – every runner has this realisation.
Time for change
FOLLOWING A DREAM
Having a dream is great. But pursuing a dream is an altogether different proposition. After all, dreams are not robust – they are ephemeral, fragile, easy to break. Not that Pau Capell – elite trail runner, father, husband, member of The North Face trail team and inspiration to thousands – is going to let that stop him from trying to make his dream come true.
Ten years on and we’re still partying
Mind the Canal
Venice is a city of many guises. It’s a tourist hotspot, where 438 bridges and a network of canals connect 118 islands characterised by tiny alleyways, ancient courtyards and beautiful palazzos. With a history that extends back to the Roman empire, Venice has been a global force in art, design, global trade and storytelling. (During the 1400s, the city was the printing capital of the world.) But has Venice ever been associated with running? Well, it is now, thanks to Diadora and Mind the Gap, a race with a very special format.