Category Archives: Boutique Brands

A deep dive into small, independent boutique running brands around the world that play a big part in the culture of running

Brand Profile: Tracksmith

Introduction: Tracksmith was co-founded in 2014 by Matt Taylor in Boston, MA which is the city it still calls home. As a brand, Tracksmith has one of the most recognisable design aesthetics in running, rooted in the ethos of the amateur athlete and the brand’s New England home. Soon after launching, Tracksmith opened it’s first […]

Brand Profile: Ciele

Introduction: Ciele is a brand that started at the top by designing and manufacturing running headwear – caps specifically. The brand says that they are pacing themselves. But whatever the case may be, the caps coming out of their headquarters in Montreal, Canada have really flipped the running world on its head [Sorry – couldn’t resist, ed] […]

Brand Profile: Janji

Introduction: Janji is a Boston, MA based running brand that aims to create great looking and extremely functional running apparel that not only becomes their customers’ favourite, but also has a positive impact on the world. The name is the Malaysian word meaning ‘promise’ and was chosen because the founders set up their business to expand access […]