Category Archives: Boutique Brands

A deep dive into small, independent boutique running brands around the world that play a big part in the culture of running

Behind the Scenes at SAYSKY

Introduction: SAYSKY is a Danish running apparel brand, based in the capital Copenhagen. Created by Lars Pedersen, the brand is on a mission to create premium performance sportswear with an urban attitude. This is running kit that performs as well running flat-out as it looks enjoying a post-run beer and burger. At the core of […]

Behind the Brand: DOXA

DOXA is a running apparel brand designed in Denmark and manufactured in Europe. Rooted in the northern reaches of Europe, DOXA has always understood the need to cater for changing conditions whilst also applying high end fashion to the technical aspects of the products. Alongside producing top quality running apparel, DOXA also supports the Swedish […]

Brand Profile: Tracksmith

Introduction: Tracksmith was co-founded in 2014 by Matt Taylor in Boston, MA which is the city it still calls home. As a brand, Tracksmith has one of the most recognisable design aesthetics in running, rooted in the ethos of the amateur athlete and the brand’s New England home. Soon after launching, Tracksmith opened it’s first […]

Brand Profile: Ciele

Introduction: Ciele is a brand that started at the top by designing and manufacturing running headwear – caps specifically. The brand says that they are pacing themselves. But whatever the case may be, the caps coming out of their headquarters in Montreal, Canada have really flipped the running world on its head [Sorry – couldn’t resist, ed] […]

The Story Behind the Brand: Janji

Introduction: Janji is a Boston, MA based running brand that aims to create great looking and extremely functional running apparel that not only becomes their customers’ favourite, but also has a positive impact on the world. The name is the Malaysian word meaning ‘promise’ and was chosen because the founders set up their business to expand access […]