Advertorial
Sponsored stories created in collaboration with a brand, written in Like the Wind’s editorial style. These pieces provide valuable content for readers while featuring the brand partnership behind them.
The Ties That Bind
For a running crew – or any organised group, for that matter – to have an impact, it needs to have a mission. A reason to exist. The people who are part of that group need to know why they are there. The “reason why” is a crucial element of the success of Mexico City-based crew DROMO. And being sure of the mission is the reason that Diadora’s partnership with DROMO is so strong: crew and brand are aligned.
To find out more, there is no one better to talk to than DROMO co-founder Sindo. After all, the crew exists because of his vision and creativity. We sat down with Sindo to explore DROMO’s collaboration with Diadora, which goes beyond regular brand/crew tie-ups… in fact, it goes as far as co-creating a special edition of Diadora’s iconic Atomo V7000 shoe.
Under Armour x LtW: Miles Better
Sunday (or sun day) long run
Stop. Collaborate and Listen
