Like the Wind Storytelling
The Story Behind the Brand: Janji
Janji is a Boston, MA based running brand that aims to create great looking and extremely functional running apparel that not only becomes their customers’ favourite, but also has a positive impact on the world.
Reinhard Kleist: An Olympic Dream
Samia Yusuf Omar was born in Somalia in 1991, the first of six children. Born into poverty and part of one of the country’s minority ethnic groups, Samia had to overcome many barriers on the way to becoming an athlete.
LtW & Alexis Berg: Running Through History
Through the foothills of the Himalayas and around some of China’s most biodiverse forests, a new ultra race burst on to the racing calendar at the end of 2016. With the backing of the Badwater brand, competitors knew the 168km event was never going to be easy…
“Artists in Residences”: a fund for LtW visual artists
Like the Wind is a project born of love. At its core is the love of a simple act of putting one foot in front of another. Whether on the road, trail or track, we love running. And that is why we run.
Gavin Boyter: Border Crossings
A stern and professionally displeased border patrol officer shook his head at my proffered British passport and sent me back the way I’d run. “No Schengen,” he insisted.
Bob Becker: Like Father, Like Son
“The experience was so emotional. I tend to be emotional anyway but this was way beyond that.” Most runners feel heightened emotions during a race, especially when we’re physically trying so hard to achieve our best.
Simon Freeman: It’s in the Bag
“It had been a busy day. In fact it had been a busy week. We had come to Chamonix for the Ultra Trail du Mont Blanc and to launch the sixth edition of Like the Wind.
Scott Partenheimer: Winning Streak
Have you ever wondered about your running bucket list? What kind of running experiences do you want out of life before you ascend to the great trail in the sky? By the age of 33, I had tried every distance from the 5km to the 50km …
Leon Lutz: Why Do You Have to Run So Much, Daddy?
My dear Lily (and your little sister, Piper Bea), If I’m being honest – and for the sake of both you and Piper Bea, I must and will be – I’d seen the question in your eyes a time or two before you actually spoke the words.