Like the Wind Digital Storytelling

Like the Wind digital brings the magazine’s diverse storytelling to life online with video, audio, and immersive design – all while preserving the beauty and ethos of print. Built for runners and storytellers worldwide, it’s a premium, mobile-first platform that combines editorial artistry with modern discovery and usability.

Why We Run – Adrienne Perron

Why We Run – Adrienne Perron

Why We Run is a new series from Like the Wind magazine that explores the personal reasons people lace up and head out. Read on to hear from runners around the world.

Ask Stef (NEW)

Ask Stef (NEW)

Why We Run – Mat Hemming

Why We Run – Mat Hemming

Why We Run is a new series from Like the Wind magazine that explores the personal reasons people lace up and head out. Read on to hear from runners around the world.

It Takes All Kinds

It Takes All Kinds

For many, entering into the sport of trail racing is a daunting idea. For those who live in cities, or places with limited trail access, it can be a challenge to feel empowered to race on trails. Even for experienced runners, both on and off the trail, racing in the mountains or the woods is a different ballgame. There are countless unknowns. What if I get lost? What if the hills slow me down? What if I feel out of place in the community? Particularly for women, people of colour and members of the queer community, breaking into the world of trail racing can seem an intimidating feat.

Why We Run – Lizzie Wastnedge

Why We Run – Lizzie Wastnedge

Why We Run is a new series from Like the Wind magazine that explores the personal reasons people lace up and head out. Read on to hear from runners around the world.

Why We Run – Jacob Adkin

Why We Run – Jacob Adkin

Why We Run is a new series from Like the Wind magazine that explores the personal reasons people lace up and head out. Read on to hear from runners around the world.

From Humble Beginnings

From Humble Beginnings

In 1949, after the Second World War, a man living in a country shattered by conflict carried with him a vision of the good that sport could do for his nation. The man’s name was Kihachiro Onitsuka. As he set about climbing a metaphorical mountain towards his goal, he could not have known that the sports business he was launching would one day become a globally renowned brand that creates world-class products for dozens of sports – and supports athletes among the pantheon of sporting superstars. This is the story of ASICS: a story of continuous innovation and relentless pursuit of improvement.

Why We Run – Laura Funk

Why We Run – Laura Funk

Why We Run is a new series from Like the Wind magazine that explores the personal reasons people lace up and head out. Read on to hear from runners around the world.

TEAMWORK MAKES THE DREAM WORK

TEAMWORK MAKES THE DREAM WORK

There is an African proverb well-used in the running world: to go fast, you should go alone. But to go far, you should go together. But what if you want to go far and fast? Then you need a team around you that will support and push at just the right moments. This is a story of how Ludovic (‘Ludo’) Pommeret, Vincent Bouillard, Jim Walmsley and Francesco Puppi – all members of HOKA’s elite trail team – are supporting one another in their quests for great successes.

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