Partnership

During the indoor athletics season, the 60m sprint is the blue ribbon event, holding the crowd’s attention in the same way as its longer sibling the 100m does outdoors. The difference is that the shorter race is over in what seems like the blink of an eye. At the Italian Athletics Indoor Championships, held in February 2023 in Ancona on the Adriatic coast, the winner of the men’s 60m race – Samuele Ceccarelli – covered the distance in just 6.54 seconds.

Around 250km north of Ancona, at Diadora’s headquarters and factory in Caerano di San Marco, Treviso, the distance between three crucial points in the creation of the brand’s revamped running shoe range is also about 60m. That could be called the distance of innovation. And ideas here move even faster than Ceccarelli.