Elite & professional athletes
Profiles and stories of top-level runners.
Shaping new futures
On race day, it looks like the simplest story in sport: one runner, one trail, one finish line. A lone figure moving through mountains, stripped to the essentials, chasing something intensely personal. But a closer look reveals a very different reality to the myth of solitude. Behind every athlete who crosses the finish line there exists an invisible network – coaches, physios, training partners, patient spouses, brand support, shared knowledge – a quiet architecture of teamwork supporting that singular moment.
The Art of Self Expression
In “See Those Flowers?” a portrait of Martin Kern strives to resolve the question of whether running is art. The answer is not as simple as it first appears.
Driven By a Dream
Habtom Samuel doesn’t give up when things get hard. Even when a race becomes impossibly difficult, when he is literally knocked down, when others would surely quit, the idea of surrender doesn’t occur to him.
Why We Run – Jacob Adkin
Running started as a game – racing ahead on family walks and reaching summits before anyone else. Jacob runs for connection, the challenge, and discovery.
From Humble Beginnings
In 1949, after the Second World War, a man living in a country shattered by conflict carried with him a vision of the good that sport could do for his nation.
Teamwork Makes the Dream Work
There is an African proverb well-used in the running world: to go fast, you should go alone. But to go far, you should go together. But what if you want to go far and fast?
Forged in the Mountains
There is a particular breed of athlete that thrives in alpine environments. This person is gritty and resilient: courageous in many aspects, especially when facing daunting terrain.
An Island of Heroes
Gran Canaria – and the islands that make up the archipelago that the Spanish call Las Islas Canarias – were once known as the Fortunate Isles: a winterless paradise that, according to ancient Greek mythology, was home to especially blessed heroes.
The Game Changer
It might surprise you to know how much goes into designing a new shoe. There are footwear designers with decades of experience building their knowledge.

