Like the Wind Storytelling
Raise the Bar
There is a moment in Raise the Bar – the new film by Hilary Yang and Carrie Highman, made in partnership with HOKA – when a runner crosses the finish line at the Western States Endurance Run, collapses onto her back, and looks up at Abby Hall. Exhausted, wrecked, completely spent, she manages one question: “Did you win?”
The Space Between – How Gravel Running Is Rewriting The Rules
There’s a turn you’ve probably taken without thinking about it. Away from the pavement, onto something looser – a forest path, a canal towpath, a dirt road that curls off behind the park. You didn’t plan it. You just followed it. And maybe, for a few minutes, running felt less like exercise and more like something else entirely: escape, curiosity, a small private adventure.
Go Feel Free
Scandinavia is a quiet, unassuming part of the world. Sparsely populated – outside of the big cities of Sweden, Norway and Denmark – it’s a land of forests, towering sea cliffs and the midnight sun, when summer days last for 24 hours.
Not Every Iconic Race Starts With A Grand Vision. Some Just Start With A Mountain, A Path, And Enough People Willing To Run Uphill. What Keeps Drawing The World’s Runners – And The People Who Back Them – To This Particular Valley, Every Late June, Is A Story Best Told From The Inside.
There is a moment Fred Comte describes that captures something essential about Chamonix. It is the end of June, the trails are thick with rhododendrons in bloom, and the Mont-Blanc massif looms white and vast over the trails.
Lessons Learned
Quoting T.S. Eliot might seem an odd choice when trying to explain why an elite trail runner carried a feeling of unfinished business for more than a decade before coming back to redeem himself in the race that had tripped him up so badly early in his career.
Raising the Bar
In August 2025, Jazmine Lowther set both the supported and unsupported Fastest Known Time (FKT) for women on the Grand Teton — the tallest peak in the Teton Range of Wyoming, which towers at 13,776 feet. Supported, she ran the route in 3h51m12s. Then, one week later (and just hours before a 12pm flight out of Jackson, Wyoming), she set the unsupported record in 4h6m58s.
Put to the Test
It’s almost inevitable for athletes to encounter difficulties during a run. Running, after all, is a sport centred around problem solving: runners are always navigating issues presented by weather, nutrition, mental and physical fatigue — and many other little nuisances that make the sport as much of a puzzle as it is a pleasure.
Don’t Call It a Comeback
Sport, at the top level, is all about controlling the controllables. The best athletes in any discipline have mastery over as many of the different elements that make up their sport as possible. Perfect preparation, rest, rituals, kit choices, psychology, psyching out opponents… it’s all a game of bending reality to the athlete’s will.
Shaping new futures
On race day, it looks like the simplest story in sport: one runner, one trail, one finish line. A lone figure moving through mountains, stripped to the essentials, chasing something intensely personal.