Like the Wind Storytelling

Stories exploring the culture, history and social issues endemic to the world of running – connecting a global community of runners who believe in the power of putting one foot in front of the other.

Go Feel Free

Go Feel Free

Scandinavia is a quiet, unassuming part of the world. Sparsely populated – outside of the big cities of Sweden, Norway and Denmark – it’s a land of forests, towering sea cliffs and the midnight sun, when summer days last for 24 hours.

The Valley Holds

The Valley Holds

Not every iconic race starts with a grand vision. Some just start with a mountain, a path, and enough people willing to run uphill. What keeps drawing the world’s runners –

Lessons Learned

Lessons Learned

Quoting T.S. Eliot might seem an odd choice when trying to explain why an elite trail runner carried a feeling of unfinished business for more than a decade before coming back to redeem himself in the race that had tripped him up so badly early in his career.

Raising the Bar

Raising the Bar

In August 2025, Jazmine Lowther set both the supported and unsupported Fastest Known Time (FKT) for women on the Grand Teton — the tallest peak in the Teton Range of Wyoming, which towers at 13,776 feet. Supported, she ran the route in 3h51m12s. Then, one week later (and just hours before a 12pm flight out of Jackson, Wyoming), she set the unsupported record in 4h6m58s.

Put to the Test

Put to the Test

It’s almost inevitable for athletes to encounter difficulties during a run. Running, after all, is a sport centred around problem solving: runners are always navigating issues presented by weather, nutrition, mental and physical fatigue — and many other little nuisances that make the sport as much of a puzzle as it is a pleasure.

Don’t Call It a Comeback

Don’t Call It a Comeback

Sport, at the top level, is all about controlling the controllables. The best athletes in any discipline have mastery over as many of the different elements that make up their sport as possible. Perfect preparation, rest, rituals, kit choices, psychology, psyching out opponents… it’s all a game of bending reality to the athlete’s will.

Shaping new futures

Shaping new futures

On race day, it looks like the simplest story in sport: one runner, one trail, one finish line. A lone figure moving through mountains, stripped to the essentials, chasing something intensely personal.

The Art of Self Expression

The Art of Self Expression

In “See Those Flowers?” a portrait of Martin Kern strives to resolve the question of whether running is art. The answer is not as simple as it first appears.

Typesetter / Junior Graphic Designer

Typesetter / Junior Graphic Designer
Typesetter / Junior Graphic Designer Attention creative runners: we’re looking for a Junior Graphic Designer to support the making of...
1 2 3 4 5 … 18