Collaborations
Stories created in partnership with brands, organizations, or communities. This includes sponsored content, advertorials, and brand collaborations.
Shaping new futures
On race day, it looks like the simplest story in sport: one runner, one trail, one finish line. A lone figure moving through mountains, stripped to the essentials, chasing something intensely personal. But a closer look reveals a very different reality to the myth of solitude. Behind every athlete who crosses the finish line there exists an invisible network – coaches, physios, training partners, patient spouses, brand support, shared knowledge – a quiet architecture of teamwork supporting that singular moment.
The Art of Self Expression
In “See Those Flowers?” a portrait of Martin Kern strives to resolve the question of whether running is art. The answer is not as simple as it first appears.
Back On Track
In the Japan National Stadium, there is an architectural detail that’s hard to spot when the space is packed with 65,000 athletics fans. But in quiet moments, when the stadium is empty, the spattering of different-coloured seats is striking – and that is no accident. There is a good reason for why the chairs were designed this way. Two good reasons, in fact.
Being the Change
Ultra Trail du Mont Blanc (also known as the UTMB) is like the Super Bowl or FA Cup Final of trail racing. It brings together many of the best trail runners in the world, who want to test their mettle on the iconic route through the Alps.
The Road to Redemption
Who is Mikey Kratzer? If you ask the man himself, he’ll tell you that it depends on when you got to know him – because Mikey is a changed man.
Driven By a Dream
Habtom Samuel doesn’t give up when things get hard. Even when a race becomes impossibly difficult, when he is literally knocked down, when others would surely quit, the idea of surrender doesn’t occur to him.
It Takes All Kinds
For many, entering into the sport of trail racing is a daunting idea. For those who live in cities, or places with limited trail access, it can be a challenge to feel empowered to race on trails.
From Humble Beginnings
In 1949, after the Second World War, a man living in a country shattered by conflict carried with him a vision of the good that sport could do for his nation.
Teamwork Makes the Dream Work
There is an African proverb well-used in the running world: to go fast, you should go alone. But to go far, you should go together. But what if you want to go far and fast?