Like the Wind Storytelling
Shaping new futures
On race day, it looks like the simplest story in sport: one runner, one trail, one finish line. A lone figure moving through mountains, stripped to the essentials, chasing something intensely personal. But a closer look reveals a very different reality to the myth of solitude. Behind every athlete who crosses the finish line there exists an invisible network – coaches, physios, training partners, patient spouses, brand support, shared knowledge – a quiet architecture of teamwork supporting that singular moment.
The Art of Self Expression
In “See Those Flowers?” a portrait of Martin Kern strives to resolve the question of whether running is art. The answer is not as simple as it first appears.
Typesetter / Junior Graphic Designer
Customer Experience Associate
Back On Track
In the Japan National Stadium, there is an architectural detail that’s hard to spot when the space is packed with 65,000 athletics fans. But in quiet moments, when the stadium is empty, the spattering of different-coloured seats is striking – and that is no accident. There is a good reason for why the chairs were designed this way. Two good reasons, in fact.
Being the Change
Ultra Trail du Mont Blanc (also known as the UTMB) is like the Super Bowl or FA Cup Final of trail racing. It brings together many of the best trail runners in the world, who want to test their mettle on the iconic route through the Alps.
The Road to Redemption
Who is Mikey Kratzer? If you ask the man himself, he’ll tell you that it depends on when you got to know him – because Mikey is a changed man.
Driven By a Dream
Habtom Samuel doesn’t give up when things get hard. Even when a race becomes impossibly difficult, when he is literally knocked down, when others would surely quit, the idea of surrender doesn’t occur to him.
Why We Run – Alex Murphy
For Alex, running began almost accidentally – a half-marathon pact with a friend that was supposed to be a “one and done”. Instead, it opened up the world of ultras, and now the sport brings him friendship, headspace, and endless exploration.