Like the Wind Storytelling
Lessons Learned
Quoting T.S. Eliot might seem an odd choice when trying to explain why an elite trail runner carried a feeling of unfinished business for more than a decade before coming back to redeem himself in the race that had tripped him up so badly early in his career.
But Eliot’s words sum up this important aspect of Seth Swanson’s career rather neatly:
“Only those who will risk going too far can possibly find out how far one can go.”
Raising the Bar
In August 2025, Jazmine Lowther set both the supported and unsupported Fastest Known Time (FKT) for women on the Grand Teton — the tallest peak in the Teton Range of Wyoming, which towers at 13,776 feet. Supported, she ran the route in 3h51m12s. Then, one week later (and just hours before a 12pm flight out of Jackson, Wyoming), she set the unsupported record in 4h6m58s.
Put to the Test
It’s almost inevitable for athletes to encounter difficulties during a run. Running, after all, is a sport centred around problem solving: runners are always navigating issues presented by weather, nutrition, mental and physical fatigue — and many other little nuisances that make the sport as much of a puzzle as it is a pleasure.
Don’t Call It a Comeback
Sport, at the top level, is all about controlling the controllables. The best athletes in any discipline have mastery over as many of the different elements that make up their sport as possible. Perfect preparation, rest, rituals, kit choices, psychology, psyching out opponents… it’s all a game of bending reality to the athlete’s will.
Shaping new futures
On race day, it looks like the simplest story in sport: one runner, one trail, one finish line. A lone figure moving through mountains, stripped to the essentials, chasing something intensely personal. But a closer look reveals a very different reality to the myth of solitude. Behind every athlete who crosses the finish line there exists an invisible network – coaches, physios, training partners, patient spouses, brand support, shared knowledge – a quiet architecture of teamwork supporting that singular moment.
The Art of Self Expression
In “See Those Flowers?” a portrait of Martin Kern strives to resolve the question of whether running is art. The answer is not as simple as it first appears.
Typesetter / Junior Graphic Designer
Customer Experience Associate
Back On Track
In the Japan National Stadium, there is an architectural detail that’s hard to spot when the space is packed with 65,000 athletics fans. But in quiet moments, when the stadium is empty, the spattering of different-coloured seats is striking – and that is no accident. There is a good reason for why the chairs were designed this way. Two good reasons, in fact.